Ⅰ. Assessment
1. Type of the family
☞ Single-parent family
2. Structure and relationship of the family
3. Dimension of health
① Biophysical
· Illness
- Alcohol abuse ┌ Period : for a long time
*The alcoholic problem started before marria
Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of our communication programs has affirmed the value of using specific communication strategies to promote health and
Integrative Conceptual Framework
During 1940s and 1950s, researchers began to learn about how individuals make decisions concerning health and what determines health behavior. Rosenstock and Hockbaum began their pioneering work to understand why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recomme
2. 건강증진모형(HealthPromotion Model; HPM)
Pender에 의해 제시된 건강증진모형은 건강증진행위에 영향을 미치는 요인을 설명하는 것으로 건강신념 모형과 사회학습이론을 기초로 개발되었다. 이 모형에서 건강증진행위를 설명하는 개념들은 인지지각요인과 조정요인으로 구분하여 직접, 간접적으로 건
health behavior) 출판
1982년- "간호실무에서의 건강증진"(HealthPromotion in Nursing Practice) 출판
여기에서 건강증진 모형을 처음 제시, 계속적인 연구 통해 수정모형 제시하고 있음(1987, 1996)
1990년 이후- 미시간대학의 간호연구센터의 관리자로 일하고 있음
1991∼1993- 미국 간호학회장을 역임
2. Pener
Health Insurance at the total medical costs that actually incurred
√ Most of European developed country – 85%
√ Korea – 52%(Rate of Hospitalization payroll : 58.7%)
(Rate of Outpatient payroll : 46.1%)
√ HealthPromotion Program
- Providing Chronic Disease information
- Visiting Health Service
- Expanding Health Screening
- Improving
▶ 20세기 이후
현재 전세계적으로 가장 일반적으로 인용되는 건강의 정의는 “A complete state of physical, mental and social well-being, and not merely the absence of disease or infirmity.”{World Health Organization(WHO), 1947}으로,
- 인간은 단순히 여러 가지 부분들의 합이라기보다는 총체적인 존재(total person)라는 중요한 사
Patients
Introduce customized nutrient product for patients who need dietary cure
→ Alliance with some hospitals and
supply diet
Introduce products which enhance the health and kids' growing
→ Promotion at store & PPL, TV ad
promotional discounting strategy
The Efficient Consumer Response (ECR)
Social media, such as Facebook, Twitter, and YouTube
3. Promotion with K-Pop superstars
Younger generation who have interests in Korea and its culture.
Superstars’ Endorsement for the product.
Promote it at the concert of the superstars. - Price lottery
Launch a limited line of shoes for this sp
2.2.3 Promoting system
The promoting system of Senior Employment Project for the aged consists of division of roles by different levels of government, such as 'Ministry of Health and Welfare', local government, 'Korea Labor Force Development Institute for the aged(한국노인인력개발원)‘, and each performing institutions. Major policies are managed by 'Ministry of Health and Welfare' a